Last Updated: February 17, 2025

1. PURPOSE

ARDANT Pte Ltd, located at 20 Country Esquire (“ARDANT,” “we,” “our,” or “us”), provides this Privacy Policy to explain our practices regarding the collection, use, and disclosure of personal information (“Personal Information”) through www.theardant.com (the “Site”) and related services (collectively, the “Services”). This Privacy Policy applies to all users of the Site and Services, including those who browse, shop, engage with our content, or communicate with us.

2. SCOPE

This Privacy Policy applies to Personal Information processed by ARDANT, whether collected online (via our Site, marketing campaigns, social media, or analytics tools) or offline (through events, surveys, or direct communication). It does not apply to third-party websites, services, or applications that may be linked to our Services.

We aim to comply with privacy laws globally, including GDPR (Europe), CCPA (California), and PDPA (Singapore).

3. HOW WE COLLECT PERSONAL INFORMATION

We collect Personal Information through direct interactions when you register for an account, place an order, subscribe to our newsletter, or contact customer support.

We also collect information through automated tracking technologies such as cookies, pixels, and analytics to monitor Site performance, user behavior, and ad performance.

Additionally, we may collect your data from third-party platforms such as social media interactions and advertising partners.

4. TYPES OF PERSONAL INFORMATION WE COLLECT

Account and order information such as name, email, shipping and billing address, phone number, and payment details. This is used to process orders, provide customer support, and deliver a seamless shopping experience.

Device and usage information such as IP address, browser type, time zone, referring URL, and pages visited. This is collected via cookies, log files, and tracking pixels for analytics and marketing purposes.

Marketing and communication preferences such as preferences for receiving promotional emails, SMS, or targeted ads.

Social media and user-generated content such as photos, reviews, or comments shared with us or tagged using #ARDANT on platforms like Instagram and TikTok.

ARDANT does not collect or store sensitive personal data such as race, religion, health information, or biometric data.

5. HOW WE USE YOUR PERSONAL INFORMATION

Processing orders, confirming purchases, handling payments, shipping, and returns.

Providing customer support and assisting with inquiries via email, chat, or social media.

Marketing and personalization by sending promotional offers, restock alerts, and tailored product recommendations.

Analytics and optimization to improve our Site experience and analyze visitor trends.

Fraud prevention and legal compliance to ensure a secure shopping experience and comply with applicable laws.

6. SHARING YOUR PERSONAL INFORMATION

We do not sell your Personal Information. However, we may share your data with payment processors such as Shopify, Stripe, and PayPal to securely handle transactions.

We may share data with shipping providers such as DHL, FedEx, UPS, USPS to deliver your orders.

We may share data with marketing and analytics partners such as Google, Meta, and Klaviyo for targeted advertising and customer insights.

We may share data with legal authorities if required by law to comply with regulations or protect our business.

For more details, refer to Shopify’s privacy policy at https://www.shopify.com/legal/privacy.

7. COOKIES & TRACKING TECHNOLOGIES

When you visit ARDANT, we use cookies, pixels, and tracking technologies to enhance your browsing experience and analyze site traffic.

Essential cookies are required for shopping cart, login, and payment processing.

Analytics cookies help us measure traffic and improve our website experience.

Marketing cookies allow personalized ads and retargeting on social media and Google.

You can opt out of cookies via your browser settings or visit:

Facebook Ads: https://www.facebook.com/settings/?tab=ads

Google Ads: https://www.google.com/settings/ads/anonymous

8. RETENTION OF DATA

For orders, we retain your data for seven years for tax, legal, and fraud prevention purposes. For marketing, we retain your data until you unsubscribe or request deletion. If you wish to delete or modify your data, contact hello@theardant.com.

9. YOUR PRIVACY RIGHTS

Under GDPR (EU Customers), you have the right to access, update, or delete your Personal Information.

You have the right to object to automated decision-making or profiling.

You have the right to request data portability to export your data in a readable format.

Under CCPA (California Residents), you have the right to know what Personal Information we collect and share.

You have the right to request deletion of your data.

You have the right to opt out of the sale of Personal Information, though ARDANT does not sell data.

To make a request, email hello@theardant.com with “Privacy Request” in the subject line.

10. SECURITY MEASURES

We take security seriously and use SSL encryption, secure payment gateways, and fraud prevention measures to protect your data. However, no online platform is 100 percent secure.

We recommend using strong passwords and avoiding public WiFi when shopping online.

11. THIRD-PARTY LINKS & SOCIAL MEDIA

Our Site may contain links to third-party websites such as Instagram, TikTok, and YouTube.

We are not responsible for their privacy practices. If you engage with ARDANT on social media, be mindful that these platforms have their own privacy policies.

12. TEXT MARKETING & EMAIL CONSENT

By signing up for SMS marketing or email newsletters, you consent to receive order updates and promotions via SMS or email.

You may also receive cart reminders if you abandon your shopping cart.

You can opt out at any time by clicking “Unsubscribe” in an email or replying “STOP” to an SMS message.

13. INTERNATIONAL DATA TRANSFERS

If you are an EU customer, we rely on legal frameworks such as GDPR-approved Standard Contractual Clauses (SCCs) to transfer data securely.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in laws, business practices, or new services.

Updates will be posted on this page with the last updated date listed at the top.

15. CONTACT US

If you have any questions about this Privacy Policy or your data rights, contact us at:

ARDANT PTE. LTD.

Email: hello@theardant.com

Address: 20 Country Esquire